rising from the ashes

Back in the pre-blog day, my children's literature loving friends and I used to talk about starting an award for classic books. Presumably because it was the pre-blog day, we never heard about The Phoenix Award, which is given by the Children's Literature Association to outstanding children's books from previous years. The winner for 2006 was Howl's Moving Castle; I'm so thrilled to see my favorite, A Chance Child, was a winner in 1998.

What I'm wondering now is, is anyone making use of this award? Putting stickers on the books? Including it in press releases? What else can we do to keep excellent books from the past from disappearing into obscurity?

Thanks to A Chair, A Fireplace and a Tea Cosy for the link.